50
sanrio
Worth a lookShows low returns (0.8%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great107.71avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Good£12.82avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.38–£26.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Bad£93K£93K/yr · 442K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.1%90-day search growth — must beat 0% to launch