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38

saja boys costume

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Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 13Competition 21Returns 95Price range 76Avg price 85Brand share 18Review moat 88Quality gap 78

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Great237.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.19

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great£8.33–£36.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£60K

£60K/yr · 312K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-63.0%

90-day search growth — must beat 0% to launch