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running underwear men
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£23.08avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great£7.69–£41.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£169K£169K/yr · 311K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,435.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand