60
running socks
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Price range
Good£6.80–£30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£555K£555K/yr · 1.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,941.4avg incumbent reviews — the moat a new listing must climb