46
running jacket
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great£21.83avg listing price — sweet spot $15–$100
Price range
Great£5.85–£58.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good843.45avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad£11K£11K/yr · 493K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.4%90-day search growth — must beat 0% to launch