52
running insoles
Worth a lookShows low returns (1.0%), but soft demand (-16.8% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.77avg listing price — sweet spot $15–$100
Price range
Great£5.17–£48.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,515.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£96K£96K/yr · 166K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch