57
running hat
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Growth
Good+59.6%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.72–£24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,044.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 443K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand