31
rugby
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£15.28avg listing price — sweet spot $15–$100
Price range
Good£5.12–£38.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good748avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 471K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale