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rugby studs
Skip itSoft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great292avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.60–£37.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay£11.63avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£37K£37K/yr · 37K searches
Growth
Bad-70.1%90-day search growth — must beat 0% to launch