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rugby shorts
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Growth
Great+87.4%90-day search growth — must beat 0% to launch
Avg price
Great£16.00avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good887.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.35–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 139K searches