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rugby shirts for men
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible£23.98avg listing price — sweet spot $15–$100
Price range
Great£7.22–£95.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good530.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 369K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand