42
rugby gifts
Skip itSoft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Good£5.12–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Review moat
Good1,349.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£187K£187K/yr · 391K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-18.4%90-day search growth — must beat 0% to launch