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rugby boots
Skip itSoft demand (-59.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£30.54avg listing price — sweet spot $15–$100
Price range
Great£9.94–£59.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Great484.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad£70K£70K/yr · 334K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.2%90-day search growth — must beat 0% to launch
Signals High Returns