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rugby boot bag
Skip itSoft demand (-65.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great288.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.86avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 44K searches
Growth
Bad-65.4%90-day search growth — must beat 0% to launch
Price range
Bad£5.94–£14.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier