Skip to content
38

room on the broom costume

Skip it

Soft demand (-98.3% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 14Competition 63Returns 98Price range 67Avg price 73Brand share 12Review moat 99Quality gap 40

Review moat

Incredible19.8

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good£14.80

avg listing price — sweet spot $15–$100

Price range

Good£10.61–£24.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£12K

£12K/yr · 73K searches

Growth

Bad-98.3%

90-day search growth — must beat 0% to launch