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35

rocky horror picture show

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A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 13Conversion 21Competition 17Returns 88Price range 58Avg price 76Brand share 17Review moat 98Quality gap 53

Review moat

Incredible37.67

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great£15.25

avg listing price — sweet spot $15–$100

Price range

Good£8.34–£24.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

Market size

Bad£20K

£20K/yr · 80K searches