44
rfid
Skip itPrices mostly outside the sweet spot ($2.60–$13.96) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,716.65avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.75avg listing price — sweet spot $15–$100
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 95K searches
Price range
Bad£2.60–£13.96cheapest to priciest tracked listing — scored on the share inside $15–$100