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rex toy story
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great386.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.5%90-day search growth — must beat 0% to launch
Price range
Good£8.60–£30.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£43K£43K/yr · 61K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand