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regatta waterproof jacket womens
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible£26.25avg listing price — sweet spot $15–$100
Price range
Great£8.06–£66.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,888.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£93K£93K/yr · 560K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Returns