48
red tie
Skip itPricing outside the sweet spot ($5.61 avg) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Growth
Great+63.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay£2.46–£24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,168.04avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 199K searches
Avg price
Bad£5.61avg listing price — sweet spot $15–$100