45
red stockings
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great365.83avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 65K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.21–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100