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red scarf
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,390.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Price range
Bad£3.04–£17.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 121K searches
Growth
Bad-40.2%90-day search growth — must beat 0% to launch