40
red gloves
Skip itPrices mostly outside the sweet spot ($3.22–$9.12) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good628.48avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.62avg listing price — sweet spot $15–$100
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 56K searches
Price range
Bad£3.22–£9.12cheapest to priciest tracked listing — scored on the share inside $15–$100