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red dress
Skip itHigh returns (13.0%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.80avg listing price — sweet spot $15–$100
Price range
Great£5.83–£46.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 596K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate