47
red cap
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,823.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.53avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£17.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£49K£49K/yr · 134K searches
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand