33
red bow tie
Skip itPrices mostly outside the sweet spot ($2.88–$8.64) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,610avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.80avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 63K searches
Price range
Bad£2.88–£8.64cheapest to priciest tracked listing — scored on the share inside $15–$100