57
red bag
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great£4.91–£64.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.17avg listing price — sweet spot $15–$100
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,001.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£92K£92K/yr · 269K searches
Returns
Bad5.7%return rate — above 5% kills the launch gate