47
rat costume
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible63.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.21avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.55–£33.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£54K£54K/yr · 121K searches
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier