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raincoat for kids
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Growth
Great+82.7%90-day search growth — must beat 0% to launch
Avg price
Great£16.24avg listing price — sweet spot $15–$100
Price range
Good£4.86–£38.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,296.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad£88K£88K/yr · 691K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale