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rainbow friends chapter 2
Skip itA small market ($698/yr) — this niche doesn't clear our bar today.
Review moat
Incredible56avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good£12.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£8.90–£18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Market size
Bad£698£698/yr · 3K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand