32
rab
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£74.70avg listing price — sweet spot $15–$100
Review moat
Good530.86avg incumbent reviews — the moat a new listing must climb
Price range
Good£15.97–£173.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad£24K£24K/yr · 295K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale