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pyjama shorts men
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Growth
Incredible+117.3%90-day search growth — must beat 0% to launch
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good£13.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.90–£30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,838.01avg incumbent reviews — the moat a new listing must climb
Market size
Okay£102K£102K/yr · 478K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale