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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 36Conversion 18Competition 84Returns 97Price range 57Avg price 60Brand share 9Review moat 91Quality gap 23

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great182.29

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good£13.22

avg listing price — sweet spot $15–$100

Price range

Good£4.24–£29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£88K

£88K/yr · 473K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand