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purple tie
Skip itPrices mostly outside the sweet spot ($3.09–$8.96) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,688.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£68K£68K/yr · 114K searches
Avg price
Bad£5.57avg listing price — sweet spot $15–$100
Price range
Bad£3.09–£8.96cheapest to priciest tracked listing — scored on the share inside $15–$100