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purple scarf
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good1,128.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£27K£27K/yr · 80K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand