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puddle suit
Skip itSoft demand (-61.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good£8.23–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,256.51avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£38K£38K/yr · 437K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.1%90-day search growth — must beat 0% to launch