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Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+210.0%90-day search growth — must beat 0% to launch
Review moat
Incredible46.79avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£15.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£10K£10K/yr · 42K searches