47
pregnancy support belt
Skip itSoft demand (-12.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£6.88–£43.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.08avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,861.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay£141K£141K/yr · 395K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch