32
pregnancy announcement
Skip itPrices mostly outside the sweet spot ($3.43–$12.40) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great308.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.75avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 393K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.43–£12.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier