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postpartum underwear
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£21.64avg listing price — sweet spot $15–$100
Price range
Great£9.42–£64.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£509K£509K/yr · 678K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,663.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand