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postpartum belly wrap
Skip itSoft demand (-9.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.78avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£7.09–£49.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£153K£153K/yr · 379K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,153.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch