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pokemon za
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good682.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.64avg listing price — sweet spot $15–$100
Price range
Good£9.14–£21.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£257K£257K/yr · 325K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-47.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand