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plush keyring
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great126.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.53avg listing price — sweet spot $15–$100
Price range
Good£5.44–£35.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 276K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand