68
plantar fasciitis support
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.28–£43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.46avg listing price — sweet spot $15–$100
Market size
Good£391K£391K/yr · 649K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,967.31avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand