40
pj masks
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good£3.76–£41.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,138.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 253K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand