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Skip itPrices mostly outside the sweet spot ($2.59–$5.95) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Great296.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.81avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 69K searches
Price range
Bad£2.59–£5.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier