44
pikachu
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Good£13.41avg listing price — sweet spot $15–$100
Price range
Good£2.76–£28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,488.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£125K£125K/yr · 293K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand