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pikachu plush
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£15.71avg listing price — sweet spot $15–$100
Price range
Good£4.64–£28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,077.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 88K searches
Brand share
Bad99%top-5 brand share — brand-locked demand