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pikachu costume
Skip itSoft demand (-82.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£17.90avg listing price — sweet spot $15–$100
Review moat
Good856.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good£4.94–£28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£4K£4K/yr · 135K searches
Growth
Bad-82.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand