55
pigeon
Worth a lookShows low returns (0.6%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible89.53avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Price range
Bad£3.21–£17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 161K searches
Signals No Dominant Brand